Amazon’s Prime Day Reignited Online Shopping

Earlier this week, Amazon held their highly anticipated Amazon Prime Day, in which for two days they had massive sales across their server. The 48 hour period began on Tuesday, July 16 and wrapped up on Wednesday, July 17. Each day saw different sales, each drawing in big crowds of virtual consumers. This was not the company’s first Prime Day celebration, as they have had ones similar to this is the past, however this was arguably their most successful. Sales during the two days increased by about 11% compared to last year’s data.

Reports are Coming Out Showing that U.S. Shoppers Alone Spent $14.2 Billion During the Prime Day Celebration.

Adobe is the leading tracker of online sales, particularly this one, and they showed that most predominantly consumers bought electronics, apparel, and small home appliances. One analyst from Adobe’s team, Vivek Pandya, released a statement calling Prime Day a catalyst for the online sale of these types of items, something that is hopefully going to be beneficial to the economy in the long run. Pandya essentially described this online sales event as something that is not only making consumers happy, but also economists. Not only are these two groups happy due to the successful sale, but truckers are as well as they have been busy getting shipments out.

Many Lists Ranking Freight Carriers have Amazon in the Top Spot as the Largest.

With Amazon being such a large freight carrier and logistics company, drivers around the world were kept extra busy starting on Tuesday and through the end of the week as Prime Day shipments wrap up their deliveries. Due to the amount of purchases over Prime Day, extra deliveries were done to bring goods all around.

According to Adobe’s numbers, the average household spent just over $150. Even though the sales were overall higher, this number is actually down from last year. The reason sales were still higher is that more households participated in the sale. Predictions showed shoppers only spending about $8.2 billion in total, meaning they massively undersold the success of this year’ sale. Overall, the sale has massively grown since its original celebration, which was held in 2015 as a way to promote more subscribers to Amazon Prime.